Direct selling is a business model where companies sell products or services directly to consumers through independent sales representatives, rather than through traditional retail channels. This business opportunity can be a good fit for people who enjoy selling and networking, as well as those who are looking for a flexible schedule and the ability to work from home.

Direct selling can be a lucrative business opportunity for those who are willing to put in the time and effort. However, it's important to be aware that success in direct selling often depends on building a strong network of customers and sales representatives, and this can take time and effort. Additionally, it's important to be aware of the potential risks, such as the need to purchase products up front, and to carefully manage your expenses and income.